Mother’s Day cannot come soon enough. I have commented on horrible commercials in the past. Part of my pique is annoyance at myself because I did not make a living producing absolutely worthless dreck and getting paid handsomely for it. But now we have one of the worst ever. If you watch any commercial TV you have seen this one. It is a mother and daughter crying uncontrollably because the daughter is moving (4.2 miles?) away from the mother. I had that fingernails against the blackboard experience the first time I saw it and cannot bear to watch it any longer. Why would anyone be moved to buy this product after suffering through this commercial? I hope it will go away once Mother’s Day has come and gone.
On to the stupid products department. Back in the day, if one wanted to enjoy a can of beer one needed a product known as a church key. This enabled the thirsty consumer to punch a hole in one part of the can, and then punch a smaller hole opposite the first one to allow some air in and encourage the free flow of the liquid. Then the pop-top was invented. No need for said church key because the lone hole was large enough to allow in the necessary air. Now we have the producer of a light beer touting the ability to punch a second (and unnecessary) hole in the can. Now I can understand why makers of light beers need creative ideas to sell their product. They are watery and tasteless, so we have one beer that markets the can turning blue so the consumer knows when the beer is cold enough. While this benefits those who are unaware that placing the can in a refrigerator or, even better, a cooler full of ice will make the product cold, it is as useless as the second hole. And someone got paid for both of these stupid ideas.
Tom Noonan 